How to Improve Liquidity by Effective Cash Management?

Liquidity, in business, means the ability to pay when due. Liquidity and bankruptcy are on the same number line but on two opposite ends. Therefore, it is in the best interest of the business to keep the Liquidity-Bankruptcy indicator on the side of liquidity. We should strike a balance because low liquidity poses the risk of bankruptcy and on the other hand, too high liquidity indicates inefficient cash management.

Liquidity is best measured by liquidity ratios such as current ratio, acid-test ratio or quick ratio. Keeping these ratios optimized will automatically keep the liquidity position of a company improved. An appropriate liquidity ratio is one of the eligibility requirements for short-term loans etc. For more insight, please refer following Articles:

1.    Current Ratio

2.    Quick or Acid-Test Ratio

3.    How to analyze and improve Current Ratio?


There are various ways and means of improving the liquidity. Some common ways and other innovative ways are as follows. All Finance Professional or Entrepreneur knows the common ways but some innovative ways may skip from their mind.

Improve Liquidity by Effective Cash ManagementCommon Ways of improving the liquidity are as follows

  • Speed Up the conversion cycle of Debtors or Account Receivables.
  • Delay in Purchases.
  • Sell-off unproductive assets.
  • Sweeping Bank Account.

Improve Sales of High Margin Products / Reduce or Eliminate Loss Making Products

For implementing this measure, one must analyze each of their products in terms of its margins and volumes. The loss-making or very low margin products, we may either eliminate completely or hike their prices, if the market permits. An appropriate and efficient product’s sales mix can generate higher margins and, therefore a higher amount of cash is available for disposal.

Invoicing Discipline

Everybody knows that sooner you raise the invoice, sooner will be the realization. But still, most businesses are not disciplined in this respect. It is very important to raise invoice on time and with 100% accuracy to save the time and energy wasted in creating credit notes, resolving billing issues etc.

Crystal Clear Terms of Credit

The terms of credit should be crystal clear and should be documented, agreed and duly signed by the parties. It applies to both creditors (liquidity providers) and debtors (liquidity users) simply because both are relevant for liquidity considerations. This avoids a lot of nuisance related to legal suits, post supply negotiations, rebates, discounts, time of payment, collecting interest on the delayed payments etc.

Cash Flow Forecasting

Detailed cash inflow and outflow forecasting can work as a management information report. It can give appropriate time for managing the cash in the coming future and also help in deciding levels of cash. This is an effective cash flow management tool and is practiced at big corporate houses.

Some things which may be missed and which should be given special attention are sensitivity analysis of debtors obligations, consideration of rebate, discount etc. Keep a regular check on the availability of funds from external sources is necessary because such funds which are available today may not be available in future. Bad debts are normally provisioned at the end of the year but forecasting is done weekly, fortnightly, or monthly. This should also be considered at the time of forecasting.

Minimize Cash Flow Risk by Availing Insurance or Protection

Payment obligations towards creditors are met out of the obligation of accounts receivable. In case, a big customer becomes insolvent. Consequently, we come in a position to dishonor our payment obligations. This is a credit risk and we should take insurance for Credit Insurance / Debt Protection. Since it also involves premium cost. The finance controller needs to analyze the debtors and may avail such insurance for the high-risk debtors only. This technique does not generate cash but puts more assurance on future cash inflows. It helps in making the cash flow forecasting more reliable.


Current Assets Financed through Long Term Sources

When the current assets are financed by long-term sources of finance, the cost of financing is low and thereby saving the interest costs for the business. Cash required in paying the interest on short-term borrowing will be reduced which will improve the short-term availability of cash for the business.

External Services for Improving Liquidity and its Management

All the above-discussed points can be exercised by the management internally whereas there are some good external services helping to improve the liquidity. Factoring is one such service whereby the debt of a business is collected by a bank or any other financial institutions for a fee. Invoice Financing is a short term loan available for urgent cash requirements.

Sanjay Bulaki Borad

Sanjay Bulaki Borad

Sanjay Borad is the founder & CEO of eFinanceManagement. He is passionate about keeping and making things simple and easy. Running this blog since 2009 and trying to explain "Financial Management Concepts in Layman's Terms".



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